Starting in 2008, the DB2 on Campus program has been redesigned as follows:
1. It promotes the IBM Academic Qualification (AQ) Program. The AQ program has been running successfully in Latin America since 2002, and it's main objective is to include DB2 in the university curriculum, and prepares the students (to a certain extent) to be ready to become DB2 certified.
2. DB2 Express-C is not the only software that is promoted/demo-ed, but also Rational Data Architect (RDA) (a modelling tool) and IBM Data Studio (a full lifecycle data management solution for database application development and management.)
3. The introductory DB2 on Campus presentation used this year is about Web 2.0 and DB2 demos. In this presentation, we discuss the importance of XML as the foundation of SOA and Web 2.0, and how DB2 supports XML with pureXML™ technology. A few demos are provided, one of them about an application using Ruby on Rails and DB2 Express-C, and another one showing how to create Data Web Services in IBM Data Studio.
The redesigned DB2 on Campus program has been successfully deployed in some ASEAN countries (Malaysia, Indonesia, Thailand, and Vietnam) where we reached almost 2000 students and 150 teachers in about 50 different universities! It will be later deployed in some countries in Europe.