There are a few interesting videos about DB2 9.7 posted in YouTube:
The performance and cost savings of IBM DB2 9.7 on the Intel Xeon processor 5500 series.
WhereScape, an IBM business partner that helps customers expedite the process of creating, building and managing a data warehouse, discusses the performance and cost savings of IBM DB2 9.7 on the Intel Xeon processor 5500 series. The video also includes interviews from Intel and IBM executives about the cost savings associated with running DB2 9.7, the performance and energy efficiency of the new server platforms and the advantages that a business partner gains from the combined performance and value of DB2 9.7 on the Intel Xeon processor 5500 series.
DB2 9.7 - Hear what customers and consultants are saying about the new release of DB2 9.7 including results their organizations are seeing.
There is also a DB2 9.7 Technology preview Webcast recorded here
and this interesting Web site to reduce costs with 9.7.